Events and awards

Tricia Baker leads the CIRRUS Low Carbon financing product at PACE Equity, overseeing strategic planning, marketing, HR, and sustainability reporting. She joined the firm after 15 years at Johnson Controls (JCI), where she held leadership roles in global marketing and business management. At JCI, Tricia led teams in Brand Management, Digital Solutions, Market Research, and Customer Engagement. She was also Senior Marketing Business Leader for a start-up focused on IoT software and building tech, and led Market Intelligence and Field Marketing for a $1B division serving public sector energy efficiency projects.  

Tricia holds an MBA from Marquette University and a BBA from the University of Wisconsin–Madison. She also holds certificates from Dartmouth’s Tuck School (Brand & Reputation) and Northwestern University (Big Data & Analytics). Named a 2024 Woman of Influence in commercial real estate, she serves on the boards of CO.nxt and the Sustainable Business Council and volunteers for the Ice Age Trail.